Craft Beer Co. offer a pretty nifty range of beers and ciders, but are their Wizzy Chips a wise move?

LET’S GET DOWN TO CHEESINESS

The menu offered fries with a ‘homemade Cheese Wiz’ topping, which I should have taken as a pretty foreboding sign. It’s already enough of a bastardisation to use fries instead of chips, but the last time I saw anyone claim to use something other than melted cheese I ended up with a blue cheese dipping sauce and a lingering sense of betrayal.

The fries arrive in a little box, giving them a level of portability most cheesy chips struggle with. Unfortunately, the “Cheese Wiz” turned out to be a paste-like layer settled neatly on top of them, failing to permeate any of the darker crevices.

It tastes remarkably mild – not even a trace of saltiness, to the point where I’m honestly not sure I could have identified it with my eyes closed. I’ve never tried Kraft’s own version, but I don’t know if I’d rather just remain hopeful that this was an improvement on it.

After working my way though the first layer of Wizzy Chips (aided by another pint), I’m left with a box of slightly soggy fries. These are actually pretty nice by themselves, proving my point once and for all that crispiness is the enemy of good chips.

ROUNDUP

PRICE: £2.50 + £1 for the Wiz
CHIPS: Soggy fries, great for eating plain in fistfuls but not really cheese-bearing. In retrospect, this have been a good thing.
CHEESE: Words fail me. Flavour failed it.
INNOVATION: Having a cardboard box for easy takeaway was pretty nifty
PRETENTIOUSNESS: Trying to hipsterify Cheez Whiz? The ratings are off the chart!
OVERALL: A worthwhile experience looking back, having opened my eyes to the further versatility of cheese fluidity.